New Features To Power Your Business

We hope your year is off to a fantastic start!

At Flow, we're excited to help you unlock even more revenue and success for your business in 2025.

Here’s what’s new on your Flow dashboard:

Innovative Campaign Management, All in One Place

Manage your smart feed runs seamlessly with our improved interface. Here’s what’s new:

• View your SmartFeed runs and filter by campaign status or organisation with ease.
• View your campaign history from campaign creation to publishing, and whether a campaign has been paused, cancelled or set to not renew.
• Troubleshoot any issues with ease—navigate to Smart Feed Events to rerun campaigns when needed.
• Filter by campaign status or organisation for easy navigation.

Launch high-impact campaigns immediately

Your clients can now use your pre-configured ad packages to launch high-impact campaigns using your pre-configured ad setups.

What’s New?

More Ad Types – Now supporting Video, Collage, and Lead Ads on the META network.

Advanced Targeting – Your audiences are pre-selected for precision and efficiency.

Optimised Budget Allocation – Split budgets between retargeting and prospecting ads—let META determine what performs best!

Available now for clients using both Flow Console and Link-Out.

Enhanced Audience Management

We’ve enhanced how you manage and review your audiences, making targeting even simpler and more intuitive. With our refreshed audience set-up view, you’ll have everything you need to make data-driven campaign decisions in one place. Easily review your configured audiences by:

• Campaign objectives (i.e Leads or Website Traffic)
• Interests and behaviour (i.e. home buyers or renters)
• Location targeting (buyers in a desired location).

Our purpose is innovation

We’re constantly innovating to make your user experience as seamless as possible:

Brand Library: Access your brand library directly from the navigation bar, so you can easily view and update your logos, company bios, customised ad templates and available public templates.

One-click Ad Previews: Save time on approvals with our new Preview Link feature for a speedy review and enhanced collaboration.

Developer Doc Centre: a comprehensive guide for integrating with the Flow platform to streamline campaign creation, and optimise product feed integration for off-site commerce media.

New Listings API: Send your listings directly through our API—no listing feed required—so you can launch campaigns faster!

No listing feed? No problem - Send us your listings with the Listings API and you’ll be sure to have the listing ready when you want to publish a campaign.

Ready to explore these updates?

Head over to your dashboard and experience these features for yourself.

As always, we’re here to support you. If you have any questions, feel free to contact us for support.

Regards,

The Flow Team 🚀