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What I Do

I am a versatile writer with a rich background in crafting content across various industries, including [list relevant industries, e.g., technology, health and wellness, finance, etc.]. Since [starting year], I have honed my skills in producing compelling narratives that resonate with diverse audiences.

My expertise encompasses content creation, SEO, and lead generation marketing allowing me to approach each project with a comprehensive strategy. I am adept at guiding content journeys from inception to completion, ensuring each piece aligns with both brand objectives and audience needs.

I am passionate about both B2B and B2C communications and have a deep understanding of the nuances within each sector. My goal is to create content that not only informs but also fosters meaningful connections between brands and their audiences.

Please explore my portfolio to see examples of my work.

My Latest Work

Flow •

USN Sale Surge with Flow Audiences

When USN (Ultimate Sports Nutrition), a leading sports nutrition brand, decided to level up their online sales and engagement, they knew they needed a fresh approach. Their goal? Get more out of their digital marketing campaigns and see better returns on investment (ROI).
USN previously squashed their audience segmentation challenges by using Flow audiences in their campaigns leading up to Black Friday. They saw an increase in conversions, click-through rates and a significantly reduced cost-per...
Flow •

Commerce Media vs Retail Media: The Ultimate Comparison

In the fast-evolving world of digital advertising, commerce media and retail media have emerged as key players. While both leverage first-party data to optimise ad campaigns and drive sales, they target different areas of the advertising ecosystem. Discover why understanding their key differences is crucial for retailers and advertisers who want to maximise their digital marketing strategies and stay ahead of the competition.
 
Commerce media is an evolution of retail media and refers to the bro...
Flow •

Top Flow Platform Features For 2024: A Landmark Year of Innovation

2024 has been a landmark year at Flow with game-changing platform features and integrations launched to help you maximise revenue opportunities, streamline operations, and better serve your sellers. 
Let’s take a deep dive into Flow’s key 2024 innovations that are transforming how brands engage with your audiences.
 
 

 
Scale your commerce media business and amplify sales potential with pre-configured ad and audience packages. Flow’s pre-configured ad packages provide sellers access to your au...
Flow •

5 Festive Season Audiences To Drive Sales Now

The festive season is a whirlwind of opportunity and competition, with high-intent shoppers ready to spend. So how can brands and advertisers ensure they make it to the top of the holiday shopping list?
“With so much advertising noise this time of year, only a highly strategic approach – like one that taps into first-party data – will produce measurable results, without wasting media budget,” says Flow Co-Founder and Co-CEO, Daniel Levy.
To stand out in the sea of festive ads, brands must cut th...
Flow •

The Power of First-Party Data in Retail Media Networks

Retailers and brands need powerful, privacy-compliant ways to reach engaged audiences—enter first-party data. Leading brands are rising above the current advertising limitations by prioritising first-party data audiences to optimise their marketing efforts.
In fact, Walmart Connect is already reaping the benefits from their immense retail media network, generating $2.1 billion in ad revenue in 2023 and is now aiming to achieve $6 billion in annual ad revenue by 2025.
“This shift isn’t just a fad...
Flow •

Incrementality & Measuring A Campaign’s True Impact

How do you know your campaign has been successful and made a significant impact on your business? Understanding the true impact or “incrementality” of your campaigns is essential for driving growth and making your media spend work harder for you. 
While metrics like impressions, clicks, and conversions are important, they don’t always tell the whole story. To accurately assess a campaign’s effectiveness, businesses must look beyond traditional performance indicators and consider the concept of i...
Flow •

6 Proven Marketing Strategies For Maximising Return On Ad Spend

Return on Ad Spend (ROAS) is one of the most important metrics for businesses looking to evaluate the effectiveness of their digital marketing strategies and campaigns. It essentially tells you how much revenue is generated for every rand spent on advertising.
A high ROAS means you’re efficiently turning ad spend into sales, while a low ROAS signals the need for optimisation. In today’s competitive online landscape big brands are all competing for the same audience and competition is fierce. A d...
Flow •

Beat Big Budgets With First-Party Data | Webinar with Dan Levy, Alon Rom, Dean Stander & Zach Nossel

Thank you to everyone who attended Flow's webinar, "Beat Big Budgets With First-Party Data! We were blown away by the attendance, insightful discussions and thought-provoking questions.

Key takeaways included:
✅ Relying on only your own first-party data to boost your campaign performance leads to audience saturation.
✅ Secure activation and accurate segmentation of first-party data largely determines its success.
✅ Measurement and reporting on first-party data audiences are key to overcoming the biggest hurdles.
✅ Retail and commerce media represent the biggest audience data opportunity we've seen since social media.
✅ Hyper targeted first-party data is a win-win for both brands and consumers.

Missed it? Keep a look out for our First-Party Data Playbook on our LinkedIn where we will be sharing tips and strategies to use ahead of the rush of Black Friday and the festive season.

Visit Flow today: https://flowliving.com/

#Flow #FirstPartyData #FirstPartyDataStrategy #CompliantFirstPartyData #DataSolutions #Adtech #Webinar
Flow •

Turning customer reviews into revenue: Flow partners with Hellopeter

“Anything a consumer says online has a far-reaching impact,” says Alan Rom, CEO of Hellopeter. According to research, 75,5% of customers trust online reviews and 89% feel that after reading a negative review they would second guess a potential purchase.
Customer reviews are pivotal in forging significant trust and loyalty for a brand – two of the most important business investments. When it comes to making a purchase, customers want to know they will receive a great investment. In fact, Statista...

Product Marketing

Lucinda Woodruff Racing Stables •

Lucinda Woodruff Racing Stables

Lucinda is an accomplished horse trainer and comes from a long line of racing enthusiasts.


“I always try and go above and beyond, giving each horse my individual and undivided attention. We are a relatively small yard, which allows me to give each individual the time and attention they need. I also sometimes enjoy a tricky horse. I love the challenge, taking different approaches in bringing out the best in every horse.”

Lucinda is an accomplished horse trainer and comes from a long line of r...
Bizcommunity •

New driving regulations in South Africa, 11 May 2017

New regulationsHoward Dembrobsky of the Justice Project South Africa (JPSA) has said the Department of Transport has confused the public. According to Dembrobsky, the JPSA has simply been spreading misinformation.“For some reason, which is not immediately apparent to us, the Department of Transport appears to have chosen to irresponsibly conflate actual promulgated amendments with draft amendments. This merely has the effect of spreading misinformation and confusing the public.”Continue reading...
Bizcommunity •

The safest cars in SA under R150,000

The Automobile Association (AA) released its first annual ‘Entry Level Vehicle Safety Report’ in September last year, which detailed the safety features of 23 vehicles (available in SA) that retailed for R150,000 or less.The objective of the report was to identify and assess the basic safety features present in the 23 vehicles, and which safety features were the most prominent. The report also sought to find the safest and most unsafe cars in South Africa, in relation to their retail pricing.The...
1765 Gemini •

Exploring the Edge of Flavour With Adventure Gastronomy Tableware

Exploring the Edge of Flavour With Adventure Gastronomy Tableware

In the realm of culinary exploration, where flavour becomes an art form and cooking transcends mere sustenance, adventure gastronomy emerges as a thrilling frontier. It’s a world where innovation meets tradition, and every dish is a symphony of taste waiting to be discovered. Join 1765 Gemini and 1765 Gemini The Store as we voyage through the uncharted territories of gastronomy tableware, where each bite promises an exhilarating
Creative Wrap - Smart Transformations •

Architectural Interior Film For Hotel Wrapping Renovations

Give life to your hotel interior design and exceed guests’ expectations with our speedy hotel renovation. Creative Wrap is the premier vinyl wrapping company in the GCC region and our premium wrapping service uses architectural interior film and is suitable for all interior renovation projects including office refurbishment, home interior wrapping, and commercial renovation. Many will know that most traditional hotel renovations can take up to at least 30 days per room – which is 30 days of loss
Cape Union Mart •

How to choose trail running shoes | Cape Union Mart

There are 4 types of cushioning for a trail running shoe, these are: barefoot, minimal, moderate, and maximum. Choosing your preferred type of cushioning can certainly be a preference and “feel” vs. “float” cushioning offers you many options.

Barefoot trail running shoes are no-padding shoes. Some runners enjoy the feeling of running barefoot on a trail and their own biomechanics. Minimal cushioning provides a little more midsole support and moderate cushioning is characterised as the most trad
Cape Union Mart •

Hydration Pack vs Water Bottle | Cape Union Mart

Hydration Pack or Water Bottle: Which is better?

Hydration should be one of your top priorities when outdoors. If you are only drinking water when you are thirsty, chances are you are already dehydrated and cannot perform at your best. But which drinking apparatus to use; hydration pack or water bottle? This depends on a couple of factors and you may simply have your own preference when it comes to your drinking habits.

For a hands-free approach, a hydration pack is your best bet. The plastic
Cape Union Mart •

How to choose the right socks for hiking | Cape Union Mart

How to choose the correct hiking socks

Lieutenant Daniel Taylor: There is one item of G.I. gear that can be the difference between a live grunt and a dead grunt. Socks, cushioned soled O.D. green.

No one said it better than Lieutenant Dan. Take care of your feet and keep your feet dry. The correct socks could mean the difference between a great hike or a horrible one. Modern fabric and yarn technologies in socks enable them to keep your feet dry, fresh, and comfortable. It is worth investing i
PlatoScience •

PlatoWork User Review - Peter Sbirakos

We are so fortunate to have such enthusiastic and valued customers.

It is so heartwarming to see just how much each customer enjoys the wonders of neurostimulation and share actively at how it has changed parts of their lives.

One such 'neurostimulator' is Peter Sbirakos, an active participant on our Facebook PlatoAcademy page.

We thought we'd ask him a few questions on his experience using PlatoWork.

What was your main reason for trying tDCS and in particular, PlatoWork?


I’ve always been
AB Design •

Boomerang Production Vans

This will give professionals the peace of mind that each shoot can go smoothly with less focus on operations and more on the creative work at hand.

This project had many variables at play; to create a space that was multi-functional, adaptable, stylish and comfortable. Above all, it set out to eliminate certain work-related issues in order for professionals to worry less about the area that they were going to set up in when on location.

This purpose-built vehicle provides the perfect getaway a

#Sugarbird Fynbos Gin breaks a SA record | IOL

Sugarbird Fynbos Gin is new to the liquor shelf and already made an impact. Not only has their crowdfunding campaign gained traction with SA media and on social media, they've just broken a rewards-based crowdfunding record in South Africa, previously held by Afrikaans rock band Fokofpolisiekar. Rob Heyns, Co-founder of Sugarbird Gin: "I am overwhelmed and amazed at the support from backers and fans and impressed by the results of the efforts of the extended team. People from all over added to o
The Finance Team •

TFT's all-female fly fishing team makes history!

All-female fly fishing team makes the finals of the Tops @ Spar Corporate Trophy Challenge

When one thinks of fly fishing, a mostly male-dominated space comes to mind, but in reality female fly fishers have made an impressive mark on the sport. In South Africa, one all-female team has earned massive respect and is currently making waves.

Roxanne Stegen (Captain), Bridgette Stegen, Sindi-Leigh McBain and Lyndall Blaikie make up ‘The Finance Team / Women in Waders’ – South Africa’s first competi
Faircape Communications •

Affordable High-Speed Fibre | Open Access Fibre Networks | Faircom

Our core network is built on carrier grade infrastructure with NGN fibre routes providing our customers with internet access that is considerably faster than ADSL and more reliable than wireless technology.

By peering with other carriers, we ensure that the most popular internet content is served to our clients across high-speed local connections wherever possible. Faircom is a member of ISPA (the Internet Service Provider's Association) and is fully compliant with the ISPA Code of Conduct.

News

Lucinda Woodruff Racing Stables •

Lucinda Woodruff Racing Stables

Lucinda is an accomplished horse trainer and comes from a long line of racing enthusiasts.


“I always try and go above and beyond, giving each horse my individual and undivided attention. We are a relatively small yard, which allows me to give each individual the time and attention they need. I also sometimes enjoy a tricky horse. I love the challenge, taking different approaches in bringing out the best in every horse.”

Lucinda is an accomplished horse trainer and comes from a long line of r...
CERTASSURE Inc. •

Are you protected from ransomware?

In light of the WannaCry and Petya Cyber-attacks that have rocked the internet, CERTASSURE has offered further insight on the matter and provided tips on how to avoid losing precious data from your business or home server.

The Petya ransomware outbreak occurred on Tuesday, 27 June and has affected over 200 000 people in 150 countries. In South Africa, the Department of Basic Education’s website was hacked late on Wednesday night, although not a Petya attack, it was a vicious act of public defac
Bizcommunity •

New driving regulations in South Africa, 11 May 2017

New regulationsHoward Dembrobsky of the Justice Project South Africa (JPSA) has said the Department of Transport has confused the public. According to Dembrobsky, the JPSA has simply been spreading misinformation.“For some reason, which is not immediately apparent to us, the Department of Transport appears to have chosen to irresponsibly conflate actual promulgated amendments with draft amendments. This merely has the effect of spreading misinformation and confusing the public.”Continue reading...

Service Marketing

Bizcommunity •

The safest cars in SA under R150,000

The Automobile Association (AA) released its first annual ‘Entry Level Vehicle Safety Report’ in September last year, which detailed the safety features of 23 vehicles (available in SA) that retailed for R150,000 or less.The objective of the report was to identify and assess the basic safety features present in the 23 vehicles, and which safety features were the most prominent. The report also sought to find the safest and most unsafe cars in South Africa, in relation to their retail pricing.The...
Flow •

5 Ways To Supercharge Your Ad Strategy With A Retailer’s First-Party Data

Digital marketers face a growing challenge: reaching the right customers at the right time, without wasting ad spend on irrelevant audiences. With competition fiercer than ever, it’s easy to feel like your brand is getting lost in the noise.
But here’s the good news: the solution is at your fingertips. Retailers own some of the most powerful first-party data, offering direct insights into what shoppers buy, browse, and prefer so you can target them with precision. Unlike unreliable third-party d...
Flow •

Off-site Ads vs On-site Ads: The Lowdown

If you’re a retailer, e-commerce platform, or online marketplace, understanding the difference between on-site and off-site ads is crucial. While on-site ads are a solid starting point for engaging high-intent shoppers on your platform, off-site advertising is essential for maximising reach and driving growth.
Off-site ads take campaigns beyond your retail, e-commerce, or marketplace platform, tapping into audiences across social media and programmatic networks. This approach doesn’t just boost...
Flow •

5 Festive Season Audiences To Drive Sales Now

The festive season is a whirlwind of opportunity and competition, with high-intent shoppers ready to spend. So how can brands and advertisers ensure they make it to the top of the holiday shopping list?
“With so much advertising noise this time of year, only a highly strategic approach – like one that taps into first-party data – will produce measurable results, without wasting media budget,” says Flow Co-Founder and Co-CEO, Daniel Levy.
To stand out in the sea of festive ads, brands must cut th...
Flow •

The Power of First-Party Data in Retail Media Networks

Retailers and brands need powerful, privacy-compliant ways to reach engaged audiences—enter first-party data. Leading brands are rising above the current advertising limitations by prioritising first-party data audiences to optimise their marketing efforts.
In fact, Walmart Connect is already reaping the benefits from their immense retail media network, generating $2.1 billion in ad revenue in 2023 and is now aiming to achieve $6 billion in annual ad revenue by 2025.
“This shift isn’t just a fad...
Flow •

6 Proven Marketing Strategies For Maximising Return On Ad Spend

Return on Ad Spend (ROAS) is one of the most important metrics for businesses looking to evaluate the effectiveness of their digital marketing strategies and campaigns. It essentially tells you how much revenue is generated for every rand spent on advertising.
A high ROAS means you’re efficiently turning ad spend into sales, while a low ROAS signals the need for optimisation. In today’s competitive online landscape big brands are all competing for the same audience and competition is fierce. A d...
Flow •

Turning customer reviews into revenue: Flow partners with Hellopeter

“Anything a consumer says online has a far-reaching impact,” says Alan Rom, CEO of Hellopeter. According to research, 75,5% of customers trust online reviews and 89% feel that after reading a negative review they would second guess a potential purchase.
Customer reviews are pivotal in forging significant trust and loyalty for a brand – two of the most important business investments. When it comes to making a purchase, customers want to know they will receive a great investment. In fact, Statista...
Cape Union Mart •

Sustainability | Cape Union Mart

Feel good about what keeps you warm with our certified responsible down suppliers.

Our focus is to ensure we extend the lifespan of all fabrics whilst sourcing materials from reputable, ethical and accreditable suppliers. By creating internal processes of recycling, re-using and re-purposing, we hope to reduce overall waste.

We have started this journey by using Re:Down, which is collected as a byproduct from consumers, cleaned and re-purposed into our clothing. Re:Down is able to recycle 97%
Cape Union Mart •

Manufacturing | Cape Union Mart

The K-Way factory is mindful of the stigma attached to retail manufacturing and in fact, functions with a strong philosophy of Reduce, Re-use and Recycle.

Through the implementation of solar panels on the K-Way factory roof, we have cut our electricity usage by up to 35% each year. We have also recently started working with UNEP, the United Nations Environmental Programme to assess our carbon footprint per garment and have received extremely promising results. We reduce waste by using second-ha
Top Dog Social Media •

Social Selling Training | Digital Sales | Social Selling Workshops

In the first decade of the 21st century, B2C companies learned that consumers had taken charge. They demanded less hype and more information. Tellingly, consumers started completing more than 70% of their shopping process before allowing a salesperson to even speak to them.

Today, the sales revolution that began with B2C is changing the way B2B buyers make decisions. After all, B2B buyers are consumers, too. And they are demanding more value and less hype in their B2B purchase relationships.

B
Faircape Communications •

Affordable High-Speed Fibre | Open Access Fibre Networks | Faircom

Our core network is built on carrier grade infrastructure with NGN fibre routes providing our customers with internet access that is considerably faster than ADSL and more reliable than wireless technology.

By peering with other carriers, we ensure that the most popular internet content is served to our clients across high-speed local connections wherever possible. Faircom is a member of ISPA (the Internet Service Provider's Association) and is fully compliant with the ISPA Code of Conduct.